Frequently Asked Questions

Is this going to be expensive?

Not at all - you determine precisely how much you are going to spend and we then work hard to make sure that you get the maximum number of clients at the lowest possible cost per click.

Why can’t I be told exactly what the cost per click is going to be?

The system works on an auction basis so if nobody else is bidding against you, then the cost goes down.  If they are, then the cost goes up.  But the good news is that you can set a maximum of what you are willing to pay per click so that you are in control.

My marketing spend is committed elsewhere, what should I do?

Shame on you - when was the last time you picked up a copy of Yellow Pages to find something?  Do you really know what your return on the last advert you ran was?  Remember this - with Pay Per Click you only pay to have potential customers visit your site at the precise moment they are motivated to buy.

Who else spends on Pay Per Click?

Just about every savvy marketer in the world. Spending on Pay Per Click in the UK in 2007 was just short of £5bn and rising.

But I need extra services, what should I do?

We can recommend some companies that we trust to help you with other areas of marketing, brand or web build - but it just isn't our bag.


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